Canadian company · headquartered in Vancouver, BC (604) 632-4959 Text us Ali@Sedighi.ca

Workshops for CSRs, dispatchers and owners

Book more of the calls your plumbing company already gets

For plumbing company office teams anywhere in Canada, run live over video in your time zone.

Free consultation · no lock-in

  • 17+ years in digital marketing
  • MBA, Technology Management
  • 150+ live HVAC websites
  • Sedighi.ca & SAZ.ca group

Proof from real campaigns

All case studies on HVAC.Agency

Most plumbing companies don't have a lead problem first. They have a phone problem. Callers ring, get a rushed greeting or a vague answer about price, and hang up to try the next name on the list. Plumbers.Consulting runs practical workshops for the people who answer those calls, so more of the demand you already pay for turns into booked work.

We are a business and marketing consulting service, not a contractor. We never plumb, quote or inspect anything. Our whole job is the office: the CSR on the front line, the dispatcher holding the schedule, and the owner who still picks up at 9 p.m. Plumbers.Consulting is part of the Sedighi.ca and SAZ.ca group of companies, a Canadian group headquartered in Vancouver, BC, and led by Ali Sedighi, MBA.

Why the phone deserves a workshop

A plumbing office can lose a fifth of its bookable callers without anyone noticing, because nobody counts them. The fix is not a longer script; it is a short, practised call flow plus a weekly number your team can see.

Try this with your own figures. Say your company gets 150 bookable calls a month and books 60% of them, which is 90 jobs. Lift that to 72% and you book 108, so 18 more jobs. If your average service ticket is $420, that is about $7,560 a month in extra work, with no extra advertising. Your numbers will differ, and that is the point: the booking rate guide shows how to count yours honestly before you spend a dollar on more leads.

What usually goes wrong on the call:

  • The greeting is fast and flat, so the caller doesn't feel heard.
  • The CSR answers "how much?" with a number, or refuses to answer at all.
  • No time window is offered, just "someone will call you back".
  • Calls after 5 p.m. go to a full voicemail box.
  • New hires learn by guessing, because nothing is written down.

What the workshops cover

Each workshop is short, live and built from your own calls, not a generic deck. Teams practise in pairs, then try it on real calls the same afternoon.

Workshop What your team leaves with
Call handling A five-step call flow and practised wording for the greeting, the questions and the close
Booking rate tracking A clean definition of a bookable call, a weekly scorecard and a call-scoring routine
Price conversations Approved answers to "how much?" and a follow-up rhythm for open estimates
After-hours coverage A written plan for evenings, weekends, overflow and missed calls
New CSR onboarding A two-week plan that gets new office hires answering confidently

The services overview explains which one to start with. Most offices begin with call handling and booking-rate tracking together, because one teaches the skill and the other proves it worked.

Proof from our HVAC work

Our case studies come from HVAC and heating companies, not plumbing firms, so read them as evidence of the method rather than a promise. In every one, more leads only paid off because the office could book them.

The results page explains what transfers to a plumbing office and what doesn't. Every result was earned by a different business in a different market, and none of them is a forecast for yours.

Who we work with

We work with plumbing companies of every size, from a two-truck shop where the owner's spouse answers the phone to a multi-crew firm with a dispatch board and four CSRs. The common thread is a team that wants to get better on the phone and an owner willing to look at real numbers.

We cover every province and territory, and the workshops change with the region: frozen-line surges on the Prairies, French-first scripts in Quebec, bilingual greetings in New Brunswick, and long travel windows in the North. See areas we serve for your province.

If you want owner-level help with pricing, hiring or systems rather than the phones, our sister service Plumber.Consulting covers that ground.

How an engagement runs

Most teams finish the core work in about six weeks. The first two weeks are workshops; the next four are scoring and coaching while the habits settle.

  1. Free consultation. You tell us how many people answer, roughly how many calls you get and what you think is going wrong.
  2. Call review. We listen to a sample of recent calls, if you record them with proper notice, or sit in on live calls if you don't. Our guide on recording calls for training covers the privacy basics.
  3. Workshops. Two or three live sessions over video, 60 to 90 minutes each, scheduled around your morning rush.
  4. Scoring and coaching. Each week we score a sample with the rubric from our call scoring guide and send short coaching notes.

Plans and what drives cost are on the pricing page. To get started, call, text or email and tell us your team size and weekly call volume. You will speak with a senior strategist, not a salesperson. More answers are in the FAQ, and About explains who we are.

Services

Five workshops for the people who run your phones

How it works

  1. Listen first

    We review a sample of your recent calls, or sit in on live ones, and count how many bookable callers actually got a time slot.

  2. Practise together

    Your team rehearses the call flow, the price question and the after-hours handoff in short workshops built from your own calls.

  3. Score, coach, repeat

    For four weeks we score a weekly sample and coach what slipped, so the skills last. Call, text or email; you'll talk to a senior strategist.

Frequently asked questions

What is a booking rate?

It is the share of bookable calls that end with a job on the schedule. Wrong numbers, vendors and existing-job check-ins are left out. If 120 real service callers phoned last month and 78 were booked, the booking rate is 65%.

Who should attend the workshops?

Everyone who answers the phone, including the owner if they pick up after hours. Dispatchers and office managers should attend too, because they decide what gets promised on the call and what the schedule can actually hold.

Do you plumb, quote jobs or send technicians?

No. Plumbers.Consulting is a business and marketing consulting service for plumbing companies. We are not a contractor: no plumbers, no tools, no site visits to fix anything. We train and coach the people in your office.

How long does a typical engagement take?

Most teams run two or three live workshops over two weeks, then four weeks of weekly call scoring and coaching. Larger offices with several CSRs or a dispatch board sometimes add a second round for new hires.

Can you work with our current phone system and software?

Usually, yes. The workshops teach habits and wording rather than buttons. If your phone system can export call logs or recordings, we use them for scoring; if not, we build a simple tally sheet your team fills in.

What does it cost?

Workshops are scoped inside the Trades.Agency plans, which start at $1,999 per month, or $1,499 per month on annual billing, plus GST/HST based on your province. The first consultation is free and there is no lock-in.